Wednesday, September 30, 2009

Question of the Week

Hey Slash,
Do you know a good newsletter service? Which one do you use?
I'm in the process of setting one up... I'd like to set up an HTML newsletter eventually, but for now even just a text one that addresses everyone personally and deals with spam reporting and such, would be great.

Answer: Everyone is using Constant Contact. Yawn, Yawn. It looks cool, right.... maybe too cool? Definitely, sort of like the mall looks cool to a teenager. Do you really want to go and hang out at the mall. I don't. Most times I don't want to read a newsletter either.

In a world where the tweet is replacing Facebook messages and e-mail is old skool, the e-newsletter is like a dinosaur. If you're really wanting to connect with your fanbase I would suggest asking yourself what your goals are and then work from there.

Do you have enough content to warrant a newsletter to begin with?
(If you have too little or two much it's a liability, not an asset).

What do you plan to achieve by sending me this dinosauer bone every month?

1 comment:

  1. Have to laugh at this! I used to do a print newsletter but found blogging more effective. E-newsletters just end up in my spam box because I don't have time to read them.