Today I found a site called http://www.momsrising.org.
It looks like she produced her own special like me and had to court the national PBS scene like I did. She had a list on her site, but it looked kind of dated. So, I've been visiting each PBS station site and updating the info. I'm not even ready to think about what I plan to do beyond that. This kind of work gives me anxiety and makes me feel I can't keep up. I feel the same way when I have to fold my laundry.
According to Mr. Felton, he says I need to a certain number of gross impressions on each PBS station so when the list arrives in March with "The Neon Man and Me," within a list of about 200 other programs that NETA will offer, the program managers will know about it. From what I know about advertising, I know we usually have to see something at least 7 times before we recognize it.
At first I was planning to send each station 7 things - seven postcards, seven neon bracelets from the dollar store, etc., but then when I talked to my friend George Tisdale (who used to work at the Martin Agency), he said one good thing is better than 7 crappy things. In fact, one cool thing that is over-nighted will get some prime attention and make a great gross impression.
Last night after visiting Steve Pavlina's blog and reading his article on How to Build a High Traffic Blog, I started the daunting task of visiting a blog carnival. It sucked. Maybe Blog carnivals are a thing of the past, but it didn't seem like there were enough of them to make the effort worthwhile. I did end up posting an article to a writing blog and another to a non-profit fundraising blog.
The last thing I did before going to bed last night was to figure out how to put social media links on my blog and my website and I found a really cool way to do that at Add This.com.
Here's what I've done so far:
1) Made a video about what I'm trying to do.
2) Starting compiling a list of all the PBs stations.
3) Started asking some designer friends what quirky and clever things I should send to the stations to make a good gross impression.
4) Friended all the PBS stations on Facebook (it will probably annoy all my friends).
5) Started researching how to increas my blog traffic.
6) Added Social Media links to my blog and website.
7) Created a page on my website for the project: http://www.slashcoleman.com/production-the-neon-man-and-me.html