I have a theory that most people don’t buy artwork because they like it. My theory is that they are investing in a lifestyle that they want to support. By giving their money to an artist it allows their own inner artist, who they may be yearning to connect with, to be fed vicariously through you.
Your life and your experiences may be totally original and the relationships you develop as a result of your art may also be unique, but the truth is that art is an attempt to copy life and as a result it is an emotion evoking medium. This means art makes the viewer feel (or not feel) certain things, be it love, hate, jealousy, grief, happiness, sadness, etc.
With this in mind, no matter how original you think your work is, it has been done before. The story behind it may be original, but the work itself is not. From a marketing perspective, if you continue to answer the question “What is your work like?” with “Oh, I can’t describe it,” you should know, this answer may be the limiting factor in reaching your true measure of success.
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