As fringe theater festivals can attest, nudity, free booze, and a good slot on a Friday or Saturday night can greatly improve attendance, but if you don’t write your invitation properly, chances are slim that your call to action will be followed.
You must take the time to use basic e-mail etiquette. Just because we live in a world that is, for the most part, ADHD, doesn’t mean that you can ignore the basic rules of communication. The same rules for passing a friend in the street apply to creating your e-mail invite.
Things to do:
1) Say Hi.
2) Use the persons name in the e-mail.
3) Include the who, what, where, when, contact info, and cost of the event.
4) Let them know why the event will benefit them.
4) Use your name and a personal phrase in closing such as, “Hope to see you there.”
Things not to do:
1) Send an e-mail with nothing but a link.
2) Forward an invite with no personal note attached, such as, “I thought you might like to attend this event, it’s being given by my friend Jason.”
3) CC your list.
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