Showing posts with label Tiffany Glass Ferreira. Show all posts
Showing posts with label Tiffany Glass Ferreira. Show all posts

Wednesday, February 10, 2010

10 Ways to Love Twitter Better


As many of you know, Twitter and I broke up a few weeks ago. If you read my break up letter then you know that things weren’t going well between us. I know this may sound weird, but we are living together again and thanks to some good counseling sessions with @Joannefunch and @iknowtiffany , and @Mox_eMediaGirl , I really think we might be able to make our relationship work.

As you might know, I was introduced to Twitter about a year ago and we maintained a cordial relationship during that time. I didn’t really understand her very well nor she me, and I didn’t share that much of myself with her. To be honest, I was still in a relationship with Facebook and a lot of my energy was still going toward that relationship. Even though things with Facebook had started to take a turn for the worse, I guess I was still holding out that things would eventually get better.




I guess it has a lot to do with my Sicilian blood. I sometimes like to throw the baby out with the bath water. Often, my lack of patience gets the best of me.

You see, my first step in changing things with Twitter was downloading THE TWEETDECK. I say it like Donald Trump refers to himself as THE DONALD. With THE TWEETDECK I felt like I had gone from an “elementary school puppy love lets hold hands during film strips kind of guy" to a full blown “going together junior high school romance kind of guy"

If you are newbie to Twitter then you may find yourself in the same frustrating relationship I found myself in. I can honestly say though, now, 1 month after downloading THE TWEETDECK I'm already looking on-line for engagement rings. Let me explain.

1)      Understand Twitter Baggage
When you sign up for Twitter it gives you the ability to open the front door to the on-line world and scream your bloody lungs out. It’s the equivalent of me going into K-Mart and yelling, “Hey everybody. My name is Slash Coleman. I’m a storyteller. I have a PBS special called The Neon Man and Me. Does anyone want to help me?” For a moment, K-Mart gets quiet and then everyone returns to what they were doing. I am now utterly alone and feel stupid. My scream is soon forgotten.

But you not only have the ability to scream, you also have the ability to be on the other side of those screams. If you sign into Twitter, you basically get to see a bunch of other people screaming their bloody lungs out too. Once you choose to follow someone, you now get to eavesdrop on every scream they make. The more people you follow, the more screams you’ll hear. I’m following 726 people on Twitter. That’s a lot of noisy people!

2)      Learn to use “I” statements:
When you download THE TWEETDECK (free) it gives you the ability to have individual conversations with specific people inside the K-Mart. And you and everyone else inside the K-Mart will now be wearing name tags. This is so you will know who you are talking too.

Each name tag in Twitter has the @ symbol in front of it. My name tag on Twitter is @slashcoleman. Remember my friend Tiffany Glass Ferreira, founder of the Real Small Art League, who I wrote about a few weeks ago? Her name tag is @iknowtiffany.

Whenever I want her to see something that I’m screaming, I’ll make sure to put @iknowtiffany in my message. Cool huh?

3) Wait 30 minutes before you go into the pool after eating

THE TWEETDECK  will give you the ability to divide all the screams up two ways. 1)By a persons name tag and 2) By topics that might interest you. You can divide THE TWEETDECK into columns and follow these two types of screams.

As I said before, name tags have a @ in front of them. Topics have a # symbol in front of them. The # symbol is also called a hash tag. For instance if I want to mention something going on in Richmond, VA when I tweet it, It’s better to type, “I love the #rva #snow and drinking warm coffee with @iknowtiffany” rather than “I love that it’s snowing in Richmond and am drinking a cup of joe with Tiffany.”

One is a scream. The other is a part of a global conversation.

I have one column that follows #rva topics (Richmond topics) and in my Tweetdeck I put people I follow in Richmond into that column. Now, whenever anyone uses the topic #rva I can see those specific conversations.

4) Look in the mirror and say, “I love you.”
Rather than screaming downstairs, “Hey baby doll, is dinner ready?” You can now walk down the stairs and go up to your lover and whisper in her ear, “I can’t wait to eat dinner with you. I luuuuuv you. Is it ready?”

In one of my Tweetdeck columns I’ve set it up so if anyone mentions me (@slashcoleman), I can now see it immediately.  That’s pretty dang cool! When I set Tweetdeck up, I was surprised to find, within minutes, mentions of me that dated back almost a year.

5) Take it to the next level.
I’m not one of those Tweeters that has a fancy phone to send tweets out all day. Plus, it's not my style. Hoot Suite allows me to sit down in the morning and create all the tweets I want and schedule them to be sent throughout the day. Since I’m sending tweets out to every PBS station for my campaign, this application is the bomb! Plus, Hoot Suite, like Tweetdeck, allows me to break up all the screaming into columns to follow certain people or conversations. In less than a month, I’ve gone from a bonified Cro-Magnon man to a civilized bird. Tweet! Tweet!

6) Go on a Twitter Cruise
Still want to go to the next level? At Hashtags.org, you can type in a hashtag (a topic) and you’ll find out who’s using it on Twitter. Better yet, it even breaks usage up by date, hour and number of times it's been used with a really cool graph.



7) Visit the Swiss Alps and Marvel at their Beauty
At http://visibletweets.com, you can type in a name or a hashtag and all the tweets using that name or hashtag will be displayed in a stunning, incredible and quite trippy way. Put some good music on your I-Pod, type in some hashtags and be prepared to be wowed. For those who are looking for an artistic way to find out what to follow on Twitter - this is it.

8) Be Up Front About Your Intentions
Adam Ant sang a song in the 80’s about this topic or maybe he had an album under the same name. Anyway, http://friendorfollow.com will allow you to type in your Twitter name and it will tell you which followers aren’t following you back. Is it important? Sometimes it is. It looks bad if you’re following 1,000 people and only 13 are following you back. If you’re using Twitter to develop relationships most of the people you follow will want to follow you back. The best advice I was given in terms of this was from Jonah Carla Holland. She said, "You need to look at why you are following someone and see if their mission aligns with yours and reevaluate if you still want to follow them, even if they aren't following you." After that, I went through my list and un-followed a lot of people that weren't aligned with my mission. She was right. Once I did that, I found I was able to get more focused on why I was using Twitter.



9)Remember Our Anniversary
There’s a trend or a holiday on Twitter that happens every Friday called #followfriday or #ff. When you want to thank someone for helping you out or want all your peeps to follow one of your own followers, you can make a list like "@iknowtiffany@Mox_eMediaGirl #followfriday" and send it out into Tweetland. This results in friends of friends finding out who your friends are. They in turn sometimes follow your friends and you've just made the world a better place. A website that has taken the Follow Friday concept to the next level is www.wefollowfriday.com. It’s kind of like a chain letter for Twitter. If you actually want more followers and you don’t care who they are, then this is a good way to get them.However, there's something to be said about too many on-line friends.

10) Be Etiquette!
What does this mean exactly? If you follow the rules of social engagement in your everyday off-line life, chances are you’ll want to follow them in your on-line life too. As Kimberly mentions in her blog post (see above) it's good to know your neighbors. How? Use the following steps in this order to develop stronger Twitter relationships.

a. After a day or two of following someone, send them a direct message that shows them you’ve been following them, visited their website or at least read their Twitter bio. When I found out that @GingerTice loved making artwork I wrote," I'm looking forward to checking out some of your artistically inspired tweets."

b. If developing a relationship with followers is important, then re-tweet some of their tweets, which means you copy and paste a previous tweet of theirs into your tweet bar and send it off into tweetland with a RT before it.

c. Find ways to begin to ask your followers questions or include them in your own conversations. This is an example of something that doesn’t work. A performer was trying to get on the Ellen show and wrote, “Hey @theellenshow I know a great performer you should check out!” This is just a scream.

And speaking of screams, my Jewish grandmother Hilda, when I would say something weird and funny to her would say (with her Yiddish accent) "Oh Slashtipher, Yewr such a scream!"

 
For more info about "The Neon Man and Me" and other storytelling projects by me - Slash Coleman - please visit www.slashcoleman.com

Wednesday, January 13, 2010

Day 13: The Neon Man (Slash Coleman & PBS): Twitter What?

So, it takes me like an entire hour to compose one tweet. How I can win over 300 PBS stations at this rate is beyond me? I feel like I'm programming HTML code for love sick aliens.

When I passed the question on to @iknowtiffany (Small Art League)I found out I can program my tweets in advance through http://www.socialoomph.com/ and I can even set them on one day for the whole week... to go out at "peak times" (7am, noon, 4pm, 7pm). 

But, you know what, I'm beginning to question my sanity.


For more info about "The Neon Man and Me" and other storytelling projects by me - Slash Coleman - please visit www.slashcoleman.com

Monday, January 11, 2010

Day 11: The Neon Man (Slash Coleman & PBS): More Personal Connection

Last week when I met with she mentioned that she knew someone at PBS down in Florida. She said she would let them know about what I was doing. I didn't think much about it until a couple of days later she sent me an e-mail. 

Seems she e-mailed her friend down at WUFT who works in the community outreach and education department and her friend passed along my info to the Program Director. Just like that mu information was "in the room."

After all my many hours of coming up with all my ideas of how to get my foot in the door of each PBS station - from sending cookies with The Neon Man logo on them to an exstensive fax, e-mail, and phone campaign, this e-mail suddenly changed my approach. 

The reality is that people help people that they know and everything else is like twitter without a tweet deck - a lot of white noise and static.

Part of my plan which I would welcome feed back on when I post it on here tomorrow is how to make those important individual connections with each station. In other words, how to turn the static into a station that others can hear, enjoy and feel good about becoming a part of. Stay tuned. for more on Tuesday! 

For more info about "The Neon Man and Me" and other storytelling projects by me - Slash Coleman - please visit www.slashcoleman.com

Monday, January 4, 2010

Day 4: The Neon Man and Me (Slash & PBS)

Today I was consumed with gathering more PBS addresses. The list that Mr. Felton gave me was kind of dated, but I managed to go thru about half of the list of 300 stations. That means from 9:00 - 3:00 I was visiting every PBS station website, and finding the fax #, the phone # and the Production Managers name and e-mail address. By the end of the day, when I went to yoga class I was seeing double. 

My good friend Scary is also helping me with the list and a former storytelling bootcamp student of mine, Maddie Jay, is helping too.


It's funny, when I put a request out on Facebook a few weeks ago asking for help for the project all kinds of people came forward and said yes, but when I followed up with them I only heard crickets chirping. I think it's become too easy on Facebook and with other social media to say Yes to something and not feel like following through is important. To me though, it's a reflection of the person and their intergrity.



Now, the other things I have to start thinking about are:1) What I'll actually plan to send each station 2) How I'll pay for each little gift I create 3) How I can pay the postage on whatever I send 3) How I can get people all over the country to call each station and tell them that they want to see my show on their television.

Mr. Felton said I have three 15 second commercials that I can sell on my show. On PBS, these are called underwriting spots. For instance, after a PBS special there's usually a company graphic and a voice over that says, "The following program was underwritten by Dow Chemical Company." My goal is to sell each spot for $15,000 each and let whoever makes the sale keep 15% of the price. Not a bad days work for someone with some savvy. My friend Dr. Larry Volz (the infamous comedy hypnotist), reccomended I seek out drug companies that offer products around depression. 


The things I've got planned so far:
1) Tomorrow I have a meeting with Ellli Morris ( a photographer and author) who is interested in selling the ads.
2) Tomorrow night I have a phone meeting with Jane Crouse, a storyteller and librarian, who said she would help me brainstorm ways that she might help me do research for the project. (I think she can help me research possible funding sources).
3) Wenesday I'm having lunch with Tiffany Glass Ferreira, (artist and founder of The Real Small Art League) who is pretty dialed into the social networking scene who I'm hoping will give me some ideas .